Thinking of starting a new business? Or perhaps you want to help a friend who needs business branding?
In this mini tutorial I’ll show you how to create a basic logo. The logo I’m creating has a “botanical” theme, so it would be suitable for small enterprises such as a florist, hand-made cosmetics, photography etc.
You don’t need design skills for this job – my design skills are very limited and all self-taught! All you need is design layout software such as Adobe Indesign. If you don’t have this software, you can use one of the free layout programs such as Scribus. You can also create the logo in MS Word, or Adobe Photoshop.
Open a new document measuring 5 inches wide and 5 inches high. In the Dropbox resources (click HERE) there is a choice of sketched botanical drawings (there’s a black and gold one too). Select the one you like. Copy and paste it into the document.
You’ll need to rotate the clip art so that the branch lies horizontally on the page. Next, duplicate the clip art insert, but flip the second branch horizontally, as well as vertically. They need to be a mirror image of each other, with sufficient space between the 2 branches for you to add your text.
Add your text. In my example, I’ve used Austie Bost in a Rush for the name or TITLE of the business, and Modern Sans for the TYPE of business. Both are free fonts that you can download here: https://www.dafont.com/ (if you don’t already have these fonts).
Just a little insert about “font pairing”. Generally, logos look best if two (or more) fonts are used, and there are fonts that naturally go well together. Click on this link for info on the basic principles of good font pairing: https://www.canva.com/learn/combining-fonts-10-must-know-tips-from-a-designer/
Pinterest is a wonderful resource for ideas on font pairing. Have a look at this link: https://za.pinterest.com/search/pins/?rs=ac&len=2&q=font%20pairing&eq=font%20pairing&etslf=6481&term_meta=font%7Cautocomplete%7C0&term_meta=pairing%7Cautocomplete%7C0
Once you’re satisfied with the size and position of both the graphics and the text, export the document to either a PNG file format, a JPEG or a PDF. PNG works best if you’re going to add a background (such as a watercolor wash) to the logo, or you’re incorporating the logo into another document, such as a label design or a business card.
I hope you have fun creating your own logo for your brand-new business!
Till next time, happy designing!